Social media can be effective in driving sales and traffic. It is not just one for increasing engagement and for building brands, as there can be a lot of uses for different social media platforms.
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With social media becoming an essential part of branding and customer relations, it pays to have an ear on different platforms. Aside from being a tool for spreading your message and boosting sales, social media also allows you to keep tabs with your customers.
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With the recent Facebook hullabaloo with Cambridge Analytica, people were clamoring for an exodus from the social media platform. #DeleteFacebook was trending on Twitter and in most places online. This was a protest due to Facebook’s mishandling of the users’ personal information. Cambridge Analytica, a political data firm from the UK, used the data from more than 50 million Facebook users without their knowledge.
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With over 700 million monthly active users and 400 million daily active users (as of June 2017), Instagram maintains its position as one of the major influential storytelling platforms and a hotbed of customers and potential customers for any brand, big or small.
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In today's digital media landscape, there is a dizzying constellation of content streaming and messaging applications, but how do you determine what is the right platform for your business?
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Artificial Intelligence is no longer the imaginative filament of a futurist's dreams - it is now a business requirement. There are lots of apps that will allow your company to literally unplug and "hire" a social media manager that eats only RAM. Gone are the days where it requires an entire department devoted to research, curation and the composition of content..that loses its luster from the moment of publication.
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Its 2am. You crush your 9th Red Bull and hit "publish." And then you wait. And wait. Dawn breaks and the counter sits at zero. What happened? This was supposed to be the next "Double Rainbow!" Weeks of mind-numbing research, dozens of 'meme-friendly' gifs, and an array of personalized hashtags, and for what - zero impressions. What went wrong?
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Feel like the "most interesting person in the world?" Try asking your Uber driver to tell you about the weirdest thing to happen to them this week. They've seen it all. One in particular mentioned that he hadn't had a drink in over 20 years. Some "Hangover-style" European backpacking trip went awry when two uninvited guests, opium and oblivion, crashed the party.
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