Social media can be effective in driving sales and traffic. It is not just one for increasing engagement and for building brands, as there can be a lot of uses for different social media platforms.

Social Media, Digital MarketingAna OrtizJanuary 13, 2019Pinterest, Social Media, eCommerce, Business

Why is Blogging Still Important?

With all the different methods of reaching an audience, such as the different social media platforms and the different content you could use, many companies are asking if it is still relevant to keep a blog. Video is all the rave right now and social media is an effective tool to reach and connect with an audience. But, do you still need to blog even when you’re doing a lot of other things?

Blogging, Digital MarketingAna OrtizDecember 23, 2018Blogging, seo, Branding, content marketing, digital marketing

Why Digital Marketing Analytics Doesn't Show the Full Story

Marketing today has become intensively driven by data and analytics. You always hear about data everywhere. It’s all about the numbers, such as traffic, impressions, engagement, conversion, and click-through rates among others.

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